For Immediate release 26/02/2010
British Rally Championship announces Dulux Trade as title
sponsor
The British Rally Championship is proud to announce the
industry-leading manufacturer of paints and high performance
coatings, Dulux Trade, as its title sponsor for the 2010
season.
The British Isles’ only international rally series will be called
the Dulux Trade MSA British Rally Championship from today
(26/02/2010), and its association with such an esteemed brand
reinforces the championship’s status as one of the most respected
in the world.
British Rally Championship Managing Director, Mark Taylor, said:
“We are extremely proud to have been chosen by this established,
professional brand and look forward to working with Dulux Trade in
its association with the MSA British Rally Championship. The
Championship brings a great deal of excitement and entertainment to
its supporters, and the sponsorship provides a fun and dynamic
platform for Dulux Trade to provide incentives and competitions for
its existing and potential customers, as well as its staff. Using
the Championship to build on the emotional side of the brand will
help promote its pioneering products and services to a new, wider
audience base.”
Commenting on the sponsorship deal, Dulux Trade Communications
Manager, James Green, said: “Dulux Trade is renowned as a high
performance brand among the world’s finest decorating
professionals, and we have recently been looking for an innovative
way to bring the Dulux Trade brand name and associated messaging to
an even broader audience. The British Rally Championship fits the
bill perfectly, as like Dulux Trade, the championship revolves
around performance under pressure, and has a long history of
success.”
The official launch of the 2010 Dulux Trade MSA British Rally
Championship will be on the 9th of March at the Dulux Trade
headquarters in Slough, ahead of the first round at the end of the
month. The sponsorship deal will run for two years and the British
Rally Championship reserves an option to continue beyond that
period.
2010 Dulux Trade MSA British Rally Championship
calendar:
27 March – International Bulldog Rally North Wales –
Welshpool, North Wales
23/24 April – Pirelli International Rally – Carlisle, Cumbria
28/29 May – Jim Clark International Rally – Duns, Scottish
Borders
8/9 July – International Rally Isle of Man – Douglas, Isle of
Man
20/21 August – International Rally NI – Antrim, Northern
Ireland
24/25 September – International Rally Yorkshire – Scarborough
For more information on the Dulux Trade MSA British Rally
Championship visit www.rallybrc.co.uk
ENDS
