The MSA British Rally Championship will make its new home on Motors TV in 2014, sitting alongside the World Rally Championship on Freeview HD and Freeview+HD, the subscription-free television service.
The move increases the BRC’s reach to over 15.6 million homes in the UK and comes with the promise that Motors TV will promote the series as one of its premier properties. The championship isn’t new to the dedicated motoring channel though, being available in Europe since 2006 and still produced by Greenlight Television in 2014.
The channel is keen to showcase rising UK talent in full high definition and with the BRC now available on Motors TV via the Freeview platform channel 240, Virgin Media channel 545 and Sky channel 447, even more people have access to follow each exciting round of Britain’s premier rally series.
Championship Manager Mark Taylor:
“We are delighted to have Motors TV on board; their prime focus on motorsport and recently enabled Freeview HD platform provides an increase in availability for fans. The success of the talent currently being developed in the championship can now be linked with the best in the world, providing Motors with the opportunity to feature fascinating stories of young drivers with ambitions of competing at the very top of the sport.”
Motors TV Head of Programming and Acquisitions, Frederic Viger said:
“It’s brilliant that just days after announcing the launch of our Freeview service, we signed up one of Britain’s premier motorsport series. The British Rally Championship’s 56 year heritage is strong and it has many associations with success at world level, therefore alongside our coverage of the WRC this season, it is a perfect fit for Motors TV.”
Motors TV on Freeview
For the first time anyone with an internet-connected Freeview HD or Freeview+HD product (box or TV) can enjoy full, subscription-free access to the High Speed Television Channel thanks to Arqiva’s Connect TV service.
Just as you would on either Sky or Virgin Media, simply select Motors TV from the electronic programme guide or enter 240 on your remote control to view the widest range of live, delayed and highlights motor sport coverage on television.
While most Freeview+HD boxes will automatically detect the Motors TV signal, others might initially require re-tuning.